Keeping in touch with your clients even after completion of the project

It is easy to keep in touch in today’s world. There are more ways to be in touch than to be away, from people. So why not continue association with someone who has employed you for some time? It is important to keep in touch with past employers. Especially for freelancers who have been on a project for a longer period of time, say six months.

To find ways to be in touch is not difficult. There are ample opportunities that present itself for such a situation. Freelancers can take this opportunity to inform clients about the new things they have learnt. They may also talk about some prestigious projects undertaken. Talking about your achievements will create a positive picture in the minds of the client about you.

After completing a job well, don’t you think that your earlier employers should know what you are up to? You may update them in many ways. One such way is to occasionally give a courtesy call to the employer. You may have a casual chat with the contact point and inform him about what you are up to. You may also update him a bout you latest achievements.

There are networking sites like LinkedIn where you could update your latest projects, learning, interests etc. This gives you visibility. Not only past employers but also future recruiters who are looking for people who have talents like yours, are able to see your work profile.

If you have a website that publishes your work, you have visibility in the web as well. You may promote your website on social network sites. There are ways to advertise your work well. News letters can be a medium through which you may publicize your work. It is used by many to keep the clients updated on their work profile use this mode.

Well, that said, why is it important to be in touch? Keeping touch can be a follow up of what has transpired earlier. Hence, it need not necessarily be on work related matter and meetings. It can be a regular exercise you do, to exchange information or ideas or just casual chat. It further leads to more work from potential clients who were also past employers.

Always remember to appreciate the client for giving you an opportunity. This is another strategy that could earn you brownies. Clients will appreciate that you remembered them. Sending them a New Year gift or a Christmas gift as a token of appreciation will have an impact on their view about you and how you maintain professional relationships.

Remember to invite your clients to promotional events that you are participating in. This could be in the form of a trade meeting or a community event that you are using as a platform to promote your skills or product. The clients will have an opportunity to attend the event and also view some interesting products and promoters as well. This way you are extending good will to both the client and others around.

Sponsorship of events is another way to promote your business. While clients may have sponsorship requirements, you may take up this opportunity to meet more people from the client’s side as well as other participants who might be interested in your work.

While all the above are mandatory, there is no comparison to the occasional face to face meeting that you might want to have with the client. This may not be a true professional meeting, but these meetings could turn out to be great relationship building exercise that will benefit both parties. You could deliver some important facts and figures while you are at it. This could make you an integral part of your client’s contact list.

Refer your clients to prospective business contacts as well. This way you are opening up another channel for mutual help. The client may also appreciate the fact that you are extending support to them. Refer good people to them who might be of mutual help. Remember, what goes around come around. You never know when you will get a similar help from people you have been in business with.

Ultimately, it is these small gestures that will pave way for greater things to happen in future. All individuals great or small will reciprocate the good will shown to them. The results may turn out to be amazing experiences that one can never forget. Or they may just promote your work and business to higher levels ensuring your success.

About K Saravana Kumar

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