October 5, 2013

Diversifying into related fields

It is easy to diversify to various related fields when you are a freelancer. All that you have to have is the energy and determination to learn more. Diversifying may sound a bit too general. But diversifying can be very strictly specialization as well.

Diversifying helps in many ways. It paves for easier application of theories of one project to another. Your learning curve may be slow but you may end up reaping the benefits of being an expert at what you do. They are measurable when you get higher paid projects. This may result in spending less on advertisements since you will have the good will, which an expert can command, from the client who may refer you to many others as well.

Diversifying helps specialization since every time you diversify; you also specialize in a new subject. Which means the term diversification goes hand in hand with specialization on a new line of business. While concentrating on your primary strength, it is also necessary to ramp up and diversify. Clients can see through your specialties or expertise very easily. Hence, it is necessary that you need to be a master at what you do. Which also means, that every time you diversify, ensure that you learn the ropes of the new technology well enough to generate an income out of it.

Let us take the example of journalism graduates. They can diversify into writing books, magazines, or articles and publish them. This will ensure that they have their own set of working norms. But here, they have to try hard to publish their work. What they need to have is experience working in a publishing house or even at a newspaper to learn how they need to manage both aspects of the business viz writing and publishing.

People in the technical field have a better chance of diversifying. They can learn new programs and computer languages. There are ample certification courses available as well. In fact, they necessarily need to diversify since technology gets outdated faster. The individual has to update himself with newer technology to keep abreast with the trends. This also allows this field to be very dynamic in terms of inventions and changes.

Web developers have an advantage here. The internet is the place where all the new things happen and web developers will get opportunities to develop new websites about the new industries and technology. Thus, a freelancer who is a web developer will have vast knowledge about every single aspect of the business that he is working with.

Marketing consultants can double up as advertisers. They know the product they sell and they know the different aspects of the product. Similarly, once you are successful at marketing a product and has the knowledge on the skill sets required, you could sell anything. Same is the case when it comes to advertisements. Marketing professionals double up as advertisers for their products. Both these skill sets go hand in hand.

The above throws light on how a freelancer can diversify into different skill sets and use them to generate income. While diversification generates income, it also generates more business. One could create new products while selling some other products or invent a product that goes well with the ones that you are selling already.

The question is whether you prefer to be in the comfort zone or not. Being in the comfort zone means lesser risk. And being away from the comfort zone generates risk. But experience will tell that even while you take calculated risks you could have success calling on you with huge profits and business opportunities.

The key to diversification is to start slowly. Learn each new technology at a pace set by you. Then master them. Once you know where to keep your next step you will know how to climb up the treacherous path. It is a full time job in itself for a freelancer to expand his business.

Another way of diversifying is to outsource less and to do more. Many occasions warrant that some of the work related to your project be outsourced to another freelancer. But situations like that can be a hidden opportunity for the freelancer to learn those new aspects and to be a master of his work. The key is to recognize learning opportunities and outsource lesser and lesser. This way you can earn more and generate more business as well. The new learning will be helpful in future as well.

Do some training to your subordinates or peers and impart knowledge. This way, you are sharing your knowledge and get to know some form them as well. Follow the above techniques and it sure will help your diversification process.

K Saravana Kumar

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September 30, 2013

Keeping in touch with your clients even after completion of the project

It is easy to keep in touch in today’s world. There are more ways to be in touch than to be away, from people. So why not continue association with someone who has employed you for some time? It is important to keep in touch with past employers. Especially for freelancers who have been on a project for a longer period of time, say six months.

To find ways to be in touch is not difficult. There are ample opportunities that present itself for such a situation. Freelancers can take this opportunity to inform clients about the new things they have learnt. They may also talk about some prestigious projects undertaken. Talking about your achievements will create a positive picture in the minds of the client about you.

After completing a job well, don’t you think that your earlier employers should know what you are up to? You may update them in many ways. One such way is to occasionally give a courtesy call to the employer. You may have a casual chat with the contact point and inform him about what you are up to. You may also update him a bout you latest achievements.

There are networking sites like LinkedIn where you could update your latest projects, learning, interests etc. This gives you visibility. Not only past employers but also future recruiters who are looking for people who have talents like yours, are able to see your work profile.

If you have a website that publishes your work, you have visibility in the web as well. You may promote your website on social network sites. There are ways to advertise your work well. News letters can be a medium through which you may publicize your work. It is used by many to keep the clients updated on their work profile use this mode.

Well, that said, why is it important to be in touch? Keeping touch can be a follow up of what has transpired earlier. Hence, it need not necessarily be on work related matter and meetings. It can be a regular exercise you do, to exchange information or ideas or just casual chat. It further leads to more work from potential clients who were also past employers.

Always remember to appreciate the client for giving you an opportunity. This is another strategy that could earn you brownies. Clients will appreciate that you remembered them. Sending them a New Year gift or a Christmas gift as a token of appreciation will have an impact on their view about you and how you maintain professional relationships.

Remember to invite your clients to promotional events that you are participating in. This could be in the form of a trade meeting or a community event that you are using as a platform to promote your skills or product. The clients will have an opportunity to attend the event and also view some interesting products and promoters as well. This way you are extending good will to both the client and others around.

Sponsorship of events is another way to promote your business. While clients may have sponsorship requirements, you may take up this opportunity to meet more people from the client’s side as well as other participants who might be interested in your work.

While all the above are mandatory, there is no comparison to the occasional face to face meeting that you might want to have with the client. This may not be a true professional meeting, but these meetings could turn out to be great relationship building exercise that will benefit both parties. You could deliver some important facts and figures while you are at it. This could make you an integral part of your client’s contact list.

Refer your clients to prospective business contacts as well. This way you are opening up another channel for mutual help. The client may also appreciate the fact that you are extending support to them. Refer good people to them who might be of mutual help. Remember, what goes around come around. You never know when you will get a similar help from people you have been in business with.

Ultimately, it is these small gestures that will pave way for greater things to happen in future. All individuals great or small will reciprocate the good will shown to them. The results may turn out to be amazing experiences that one can never forget. Or they may just promote your work and business to higher levels ensuring your success.

K Saravana Kumar

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September 9, 2013

Points to remember – for the first time freelancer

A person who does freelancing for the first time may go through many emotions and decision making tendencies. It is alright to try freelancing even if you have a regular work. The key is in the passion one has to pursue his or her interests. If the freelancer has a passion for the work he is involved in, he may see success very soon.

Combined with passion is the enthusiasm to get work and do the same effectively. Enthusiasm sparks creativity as well. So another most important trait required for a first time freelancer is enthusiasm to follow through and get work done.

Self discipline is another trait most people need to work on. For a freelancer this is essential as he is not reporting to anyone while at work. So he has to be on time for work, continue to work for the stipulated hours and bring out results with out supervision.

Balancing both personal front and professional front is a challenge that first timers face, it is important to k now how to balance your personal and professional life, especially when you do not travel out of home for work.

Money management is difficult for a first timer, unless the experience is good. So be lenient and learn the ropes of freelancing before you demand great rewards. There may be too much competition around. But cleverness does not pay for the first timer, as you will have to work and prove yourself.

Look at the community near you. You may find initial opportunities coming in from there. This community will help you in your professional and will also demand something in return. So go ahead and be a part of the mutually helpful community that you live in. Market yourself in your community by joining in for other voluntary efforts and you will be popular. Popularity instantly earns you the rewards, and people might just start referring you for more work.

Create portfolios that will help you reach other once you are established. Web pages or even good advertisements will earn you a lot of exposure. Let us not even mention the benefits if word of mouth publicity. Money should be the last criteria when you freelance. Charge less in the beginning. Once you get to be the expert you may quote your prices and be confident that you will for sure be successful.

Ongoing contracts may have a few lessons to offer. Try to learn as much as possible from your assignments. Once the learning is over, the rest will follow in line. But do not have too many to do in one go. If you are doing one project, give your complete attention to it. Distractions affect the quality of work. So, if you are a part-timer and want to freelance as well, be sure to deliver to the best of your abilities.

Freelancers need to be brave. There are times when you will not have any project in hand. You may be constantly looking for a job. Other times you will have your days full with work. Both ways are dreadful and hence one has to prepare for extreme eventualities. Be prepared to work hard when there is lot of work coming your way. And have a strong emotional capability to handle days when projects are not so forthcoming.

Another factor that you will not have control over is what the client will say about you. Some may give a positive feedback and some may not. As a first timer try to remember that your reaction also matters. So accept criticism and move on. Where the positives are said, appreciate, and thank the client.

Keep in mind that your skills have to speak louder than your voice. Hence, concentrate on doing a better job each time. Big companies will give you more exposure. Be sure to charge them fairly. Big companies can also cause you losses, if they do not like your work.

Learn to handle competition that exists among freelancers. Your networking skills will help you here. Improve your entrepreneurial skills and you will be able to go a long way.

The factors mentioned above are the major challenges a freelancer is bound to face while at work. But as your experience increases, you may have to overcome more and more challenges on the personal front. This may be in the form of health issues, or owning your business, hiring people and expanding your horizons. On the professional front, some of the challenges pertaining to knowledge will grow less as you will be an expert as time flies. Let me wish you a good time ahead!

K Saravana Kumar

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September 2, 2013

A tribute to freelancing veterans

Freelancing veterans remembered here are the people who have sown the seeds for this area of work to develop to what it is now. Many years ago when freelancing was not very popular, few people would have had an idea of starting a new trend. They must have struggled to get themselves interviews and audience with employers who are likely to offer them work.

This is the time when we need to remember them and thank them for the effort they put in to legalize freelancing. Today, they have enabled employers to lead to a large workforce working at different places and different time zones adding value to work done in office spaces and elsewhere.

It is good to know a few veterans, if you are into freelancing. They are sources of much experience and exposure and can guide you well in your work. All this while we were speaking of talent and skills that will make a good freelancer stand out. But, somewhere we have forgotten to mention the experience that a veteran would have to offer. All the training that you may attend may not match up to the experience a veteran can share, to help you learn a few ropes in the freelancing arena.

Most of them must have worked their way up from a very young age. Talk to them about the challenges they have faced at the beginning. They would have valuable lessons to share. Many willingly share their stumbling blocks and learning, so that it sort of guides the new comers.

There is quite a bit to learn on how these veterans would have done their marketing for themselves. Many would have used methods which are outdated now. Careful thinking can revive some of those techniques to adapt to the new world and new generation of freelancers.

What else can veterans offer from their experience? Veterans can offer insights on different styles of work. Some of the older methods may not be prevalent now, but one can revive a few of their styles of work in an innovative way to suit today’s need.

Many of the veterans would have a winning streak in them, which is the reason for their success in work. It is important to learn how they have coped with the demands of their job. The humane element which is missing these days was present during their times. Suggest that the younger generation learn these traits from the veterans. They will give you enough stuff to remember for a life time!

Veterans will have lessons to share on self assessment and evaluation of oneself. They will share with you details on how to keep records of your work. They will also tell you how to plan and construct your career path.

Another area where veterans can provide insight is on pricing. They will share valuable lessons on how you may quote for your work. The present generation is not aware that a good reputation far outweighs the financial status of a person. Hence, try to learn these age old values, which these veterans practiced. Not that they did work for free, but some of them actually was not materialistic or even greedy.

What else can a veteran share about freelancing? He will share lessons on how to balance life and work. He will tell you lessons about how he enjoyed his time with family and friends. He will have stories and funny events that happened in his life during his younger days. Memories of moments that the younger generations miss out due to their involvement in the rat race of life! The competition that is prevalent among younger people to show off and to become winners all the time. Talking of this, yes, the veterans will teach you to take your failures in your stride. After all, life is about winning and losing. It is all in the game.

While you go through the glossary of their life, you will realize that there is no good or bad work. Any work that a person does is honorable. One has to be sincere towards the work he does. That is what veterans in freelancing or any other industry will teach you. That is what the great Indian leader and freedom fighter, Gandhi, says. This is the message that resounds all over the world, even as centuries pass by. The ultimate truth that the next generations will watch and learn from their ancestors and from their experience!

So here, I am saluting those veterans once again. You have shown us the path and we are grateful for it.

K Saravana Kumar

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August 30, 2013

Bringing corporate work experience to freelancing

Individuals bringing corporate work experience to freelancing have a whole range of advantage. First of all, they have the education, skills, and the required determination to excel in the new area of work.

Many corporations today have their own training and development departments. These corporations ensure that they bring up their employees to have a successful career with the company; they work for, till the time of retirement.

But with instability in the job market, employees change jobs frequently and hence we have a large pool of trained professionals who are ready for employment, with skills that are developed. However, you may find a large number of them opting to work as independent consultants or freelancers offering their services to employers who are ready to hire them.

Qualities and Expertise

Individuals from the corporate world commit to freelancing due to their passion for doing what they love. The proficiency acquired during their stint in the corporate world is helpful to a large extend in carving out a successful career in freelancing. More so because many skills acquired from work experience is acquired on the job.

Soft skills are the most important skill that a freelancer require, basically to deal with prospective clients and peers in the industry. This expertise teamed with good communication enables a them to conduct his business well. The standards set by a writer who has the above dexterity will definitely stand to gain in the long run.

The competitive advantage one has over a person who does not have training is also beneficial in making a rewarding entry into the freelancing world. These experienced professionals are just not lucky but are at the top when it comes to giving chances to work for. Knowledge related to the work in hand is another advantage that these professionals have. This enables them to deliver the project well after evaluating the requirements thoroughly.

These individuals are able to plan better as their aspirations are in line with what they are committed to. They are highly motivated and this will reflect in the work they deliver. Companies have their own quality standards and hence individuals with exposure would have these inculcated in their work. Successful completion of work complying with quality standards would be their forte.

Where there is a requirement for further knowledge base or information, they would not hesitate to network and understand the required information. Results would be the top priority here. These techniques are of paramount importance to get work done properly.

Another vital quality that a professional will bring to the freelancing world is the ability to track, collaborate, and complete a project within timelines. All in all a professional brings in the best from the work place he has been in to the new area of work.

Education, ability, and wisdom can get you anywhere and freelancing can be only a stepping stone in setting up a successful business. High volume of work requests can easily completed, managed and stream lined to suit the needs of the client. Maturity levels in handling issues at work are also higher in individuals with corporate know-how than with others who do not have any background.

Getting bored of the routine does not happen in the case of freelancers. There is no room for complaints as the individual gets a break after each project or he himself times them in such a manner that it does not affect his schedule for leisure.

There is no reason why a person should switch jobs frequently in freelancing, as the work schedule itself is such that there would be multiple clients giving in work at the same time at different intervals. Getting continuous work without breaks does not happen most of the time. Travelling to places for work is another major reason why individuals prefer working from home. In freelancing, you may either work at the clients place or work from home whichever is convenient to you.

Acceptance to change and readiness to work are the two important factors that will see you through as a successful freelancer. You might have to work through tough schedules during a particular time period and adjust to a more lenient schedule at times.

Poor economy and less work may affect the freelancers earning capacity. But if you have the grit and the determination to find work and handover the same, nothing can beat you to success. Workplace etiquette and conduct is not followed while working from home.

Well, readers, that is all about corporate experience and freelancers. Trust you will be successful in your endeavor.

K Saravana Kumar

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August 20, 2013

Knowledge sharing

There are many ways to learn…One such way of learning for a freelancer is by sharing knowledge. Few of us restrict ourselves to share the knowledge that we gained. May be at a few cases its valid but not always.

An individual must possess the nature of being curious and in the motive of getting inclined to improve oneself and use the full potential of the tools. It is important that a freelancer is aware of his environment to be able to act effectively.

Pros of Passing knowledge

The invention and the discoveries of many things in the world are known to us only because an individual has shared it. The base to know anything is by sharing it. You will not get emptied when you share it, you will have wide opportunities then.

When you tell someone about what you have learnt, none will agree to it in the first go. Millions of questions might arise, through which you will have the possibility of exploring more. The loop followed is infinite once shared.

Same way a Freelancer gets the chance to work in many sectors and technologies as his goals are short term. He gains more knowledge and if not shared it will go waste. He/she can’t hold remembering it for years and next time they will have to dig it again and might not find the desired results then.

It’s a good practice to pin down any new thing done and share. We now got many tools these days such as blogs, forums, portals, social networking sites and others to accomplish this. After learning a new advancement, make a video or take a screenshot write few notes about it and post. The comments that you get in as a response to it will make you a better person.

For instance, if the code developed for software weren’t shared on the Internet every organization had to work from the scratch and when they are done with it, the delivery time would be nearing. This wouldn’t have let us do any new inventions and have resulted in sitting idle working on the same technology.

One must understand the reason behind sharing. It reduces the amount of time one will take to work on the task. The stress will be reduced leading to better results.

We will be one among the individuals who has stepped forward to develop the technology, or anything for that matter.

For Freelancers who work on hiring people

Let’s now put things in a different perspective. Freelancers not only do work on codes, blogs but there are many volunteered to hire people. Why not we concentrate on collecting the materials, white papers published for that specific job and provide to individuals who has a passion in improving in that specific field. Give them a timeline to go through stuff that you have shared and employ them. This will result in having quality freelancers for your organization.

Why fear to lose

Freelancing is not always for earnings and investment. It’s more valuable than one might think. Have in mind that when you have a question there will be loads of people who come forward to help you.

These days there are a lot of sources from where information could be gained. In an evolution such as this one might not have the need to depend on an individual… The search engines are well advanced and they will be able to help you find out what’s required in fraction of secondly. However this will not last long, one must keep gaining knowledge and make sharing as a practice. It can take different forms.

Always two heads are better than one. If you are not willing to share knowledge to an entire group share it among people of your interest. Form a group of individuals who has the same like as yours. It’s always good to process the information through different number of people to get better inputs. This is because that individual would have undergone various situations where the application was used likewise with the other person. This type of collective thoughts put together and a new product is developed. All the members of the group should be involved in the learning process but also the transmission of knowledge, without which its integration is useless.

Recognition received

As you are the master of the work you do, many people come and approach you. More than you getting to know many advanced techniques from them your recognition is spread across.

The individual you trained might became a popular person one day but know that if you are not given the initial education and knowledge you will not be the person you are today.

Create your own blog space and share knowledge. You will have a greater audience and people will be waiting to get your inputs. The satisfaction you gain out of it is enormous. There’s enough room for everyone to grow.

Make learning interesting

Knowledge sharing not only helps you grow but sharpens your brain by sharing your thoughts to others. Make the way you learn interesting. While you learn, prepare some slides and put the knowledge gained in points. You should also look at innovative approaches to showcase your learning. None wants to read a lengthy document nowadays as the people wants the work done as soon as possible.

People’s expectation is high and so is the demand. Unless we share great content, our thoughts won’t be valid and will suffer because we are in the era of content marketing.

This allows accelerated decision-making in business situations. It also brings different competitive advantages, either internally, or towards a client. You will be considered as the leader of the market strategy with the way you project your inputs. This will give a better industry exposure. The more complex the requirement is more we gain out of it .

These types of approach greatly contribute to building a strong freelancing culture, allowing great people to stick to a great human adventure!

K Saravana Kumar

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August 16, 2013

Women as freelancer

Need of a women to work

Women from the ancient times did not think on the other side of home. They always concentrated on family and its betterments. With necessity came the intention to work. This kept growing as the society provided numerous benefits for the women kind.

As everyone agrees to the fact that women manage work effectively and has the patience and work towards the goal organizations focus more on hiring women employees.

To make them sustain, policies and benefits are put forth. One of its kinds is working as a Freelancer.

Women handle work and home

As freelancing women enjoy more rights compared to men. Men work as a freelancer generally to improve their skill and enjoy their passion. Whereas women has many reasons to work as a freelance contributor.

While she works from home she can take care of her family and as well work. She achieves this by splitting up her work based on the relaxed time she gets. As the work is not for a long term she doesn’t fall under any huge commitments and can plan to finish that particular job before she takes up the next assignment.

Women get together with other people quite fast and hence she can survive in the freelancing world with friends of her interest and keep developing talent. The trend of freelancing is spread and many individuals take this up because the stress levels depend on the amount of work we take and its purely based on our need.

Women are more attracted towards self employment than men. They have the freedom to work and manage. It usually diverts a women from the routine things she does everyday.

Doing a work of her interest makes her feel good and keeps her motivated the entire day.

Going by the reports published every year after the survey, we have a strong evidence that the growth of women freelancers is increasing.When a woman is married and if she could not meet the family requirements she gets an extra paid income out of freelancing.

Online career advantages for a woman freelancer:

Women are more successful in online career and have achieved. Some tips as below

  • Freelancing jobs help female employees manage their schedule appropriately. This gives them more fresh ideas and helps increase in quality of work and productivity
  • Women find herself independent and feels motivated as they handle the tasks by oneself. As online freelancing doesn’t affect their career growth and it’s not time bounded women are interested in taking these kind of flexible jobs
  • In a virtual world such as internet, women find themselves optimistic about their future success in technology and make them feel they are competitive enough to challenge racial discrimination that is a strong perception about women’s jobs in the job market.
  • With the increasing number of tools available online women are able to develop their skill and stay competitive. The chances of improving and learning are high. like stated, Women has amazing skill of doing multitasking; a research states that around 70% of women say online job has enabled them to easily manage their personal and professional lives. Jobs available on the internet have helped them balance their personal and professional roles simultaneously.
  • As every women has to satisfy the family commitment and has various responsibilities freelancing jobs helps them and provides an ease to work without a strong burden.

There’s a new growing field where women have taken a dominating position over their male counterparts: the freelance sector.At first instance, the benefits and the improvements may not seem to be convincing. But as time passes you will have a strong focus working when you can and not. Though some people have issues working from home there are many successful female freelancers who feel they face new challenging opportunities and have improved their skills. The level of personal improvement and career orientation has highly improved for the freelancing women.

Expectations for more contract work for women remain high. Most of the women are optimistic about the future success of women in technology. This is a good sign as the momentum is building for even more gains for women in the freelance sector.

Travel issues

With the challenging work environment and the clients being distributed across continents, women are unable to travel losing her commitments and responsibilities.Freelancing solves this.It helps women to get rid of the major problem travel. The work can be done sitting just at her home. She gets more time to concentrate and lesser running around time.

Quoting, Margaret Thatcher,

Freelancing is not a last resort for failures; it’s a career choice for many

Most of the people outside think that people who end up with failures take freelancing to succeed.

But its the other way around. People earn a lot of money and skill. Its the smartness and the level of passion you show towards a work you do.

Freelancing can be your career by choice and not by fate.Its you who are willing to take it up so anytime a women who work as a freelancer should have it in mind. This will boost the level of interest.You must have the attitude to project yourself as a successful women in freelancing.

Women are strongly determined and don’t easily give up. Freelancing women also has the satisfaction of the work performed. They need not worry about the project stress, reporting to managers or lay-off. The freedom to work resides on their hands and the will to succeed.

Some tips for Women to achieve more:
1. Take center stage

Project yourself as a leader. Sign up for meetings and take the chances to speak, host sessions or conduct workshops. Of course, you’re there to help others and teach them, but an advantage that you’re showing yourself and your company to a new audience. Every person in the crowd is a potential customer, and your inputs are recognised.

2. Form groups of people with similar interest as yours

Organise a lunch/ dinner outing. Create yourself a network through social groups, business associations. While conversing get the knowledge and resources from people who are willing to share. Make some simple notes and try implementing.

3.Never give up.

At hard times, don’t lose interest.Keep yourself updated. Work on some innovative projects and keep applying.

Hope this article helped you rejuvenate.

K Saravana Kumar

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April 12, 2013

Freelance Marketing: Is It For You?

Freelance marketing is a dream job for any persona who is interested in marketing. However, like all other freelance jobs it requires a lot of hard work, organization, discipline, responsibility and patience on your part. If you want to strike out in the world as a freelancer marketer then here are some points, which you should consider before taking a plunge:

Do you absolutely love marketing?

Marketing has never been a fixed timing job. And with freelance marketing you will have to give up the timings entirely. As a marketer it is your job to be on the pulse of the marketing at all times. Even if you are marketing about a small product or targeting a particular demographic, you have to take the global approach. This means that you cannot ever say ‘my working timings are done for the day’.

The other aspect of marketing is that you have to absolutely love it at all the times. Ask yourself if you love people, products and the impact they have. The joy of having to see your marketing campaign take off and be a success cannot be compared with anything else.

Do you know your stuff?

It is one thing to love marketing and other thing to know about your stuff. Take a blank sheet of paper and write down all the things that you think that you think are needed to make a marketing campaign. Do not refer to any help when writing this, write from your own mind. When you are done writing then take a stock of what you have written and what you have missed.

Are you aware of true meaning of terms like branding, return of investment, targeting, engagement, sales, marketing, advertisement, social media marketing, follow up etc? Can you convince the client that you know what you are talking about and why he needs you?  These will be the two important questions that you should know the answers to.

Do you have the right image?

Nobody in this world today in looking for an oily haired sleek looking marketing executive to market his or her product. The world of marketing has moved much beyond its ancestral marketing rules. Marketing today is done both offline and online. As a freelance marketer you will have to know how to combine both means for a successful campaign.

Therefore, before bidding for freelance marketing jobs ask yourself if you have the right image and if not then are you willing to work hard for building one. Your image includes your qualifications, skills and portfolio. Of course your confidence and communication skills top in the list of the image building exercise.

You need to create a brand of yourself. The idea behind this is simple; if you can market yourself then you can market anything. The way you market yourself will say a lot to the client about the way you will market their brand.

Do you have funds to sustain yourself?

When starting out in marketing as a freelancer you will have to promote the brand that you have built for yourself. This will require some expenditure from your side. Sometimes you will need to eve handout some freebies as a part of the promotional package. This means that you might have to give the client a small taste of what he or she can look for if you get the whole project. Therefore make sure that you have at least some backup funds with you that can carry you until you get the payment for the project.

Do you have the tools for the trade?

The tools of the trade include a computer, internet connection, a working email account, telephone number and an office space, in case you need to hold meetings. These tools will help you in getting your work done in time and stay in touch with your clients easily. You will be easily able to present a professional front by utilizing these tools properly.

K Saravana Kumar

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April 10, 2013

How to be an good freelance Web designer: Part I

A web designer is a person who puts the dreams and vision of people in to reality on the Web. Ever since the advent of Internet , the demand of qualified and good  Web designers has skyrocketed. There are many individuals as well as companies who offer various types of web designing services. In fact, each page that you open on the Internet has been ‘web designed’ by somebody. Therefore as a freelance Web designer, the opportunities in front of you are limitless. However, we all know that the best jobs go to people who know what they are talking about.
So what does it take to be an expert freelance Web designer? In this post, we will touch upon the ingredients needed to make you the expert and then in subsequent posts we will elaborate on each of these points.

Learn how websites work

As a freelance web designer, it is expected that you know about how different websites work. You need to know what the different types of websites are and what makes them work. You should be an expert in one programing language, Java script, databases, content management systems, RSS and mailing lists, and integrating social media.

Know how to troubleshoot problems

There is no such thing as a perfect website. As you work towards integrating the client demands you will face glitches therefore you should have a determined outlook towards troubleshooting problems. Sometimes you can work around them and sometimes you will just have to find a solution.

Keep searching for what is new in the web world

As a freelance web designer your search for what is the latest in the designing world should never end. You have to work hard towards keeping yourself updated to what is the latest your world. You can also check out the magazine and newspaper layouts to know what the client wants.

Work towards improving communication skills

You cannot justify your skills if you don’t know how to communicate with the client. Since most of the freelancing work takes place online therefore you need be very concise in your communications. Also communication is a two way street therefore if you don’t understand what a client wants in the early stages, you will end up wasting a lot of time in correction and changes later on.

Be clear on the expectations

When negotiating for a project be clear about your expectations from the beginning. Let them know what payment you expect. This will help you in winning the client confidence and prevent any problems on the later stage. As to figuring out how much you can charge you will have to work that out by checking out the competition and doing a honest analysis of your skills.

Don’t say you can do it and then learn later on

The biggest mistake that a freelance web designer can make is to commit for something which they don’t know about and think that they can always learn it in the due course of the project. This is a big no-no. If you don’t know it then say that you don’t know it. It is very easy to detect a novice’s work and an expert’s work.

If you have messed up own it

In the course of your work, it is natural that you will make mistakes. The bigger mistake will be when you don’t own up to it. If you have made a mistake then accept it and do whatever you can to rectify it without wasting any time. Don’t wait for your clients to call you out, take the first step.

K Saravana Kumar

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March 15, 2013

Communication Is The Key To Winning When Freelancing

You cannot freelance without using some or the other form of communication. In fact, it is not just communication but good communication that is the key to winning when freelancing. As a freelancer, there will be very few instances where you will ever come face to face with the client during the course of projects and therefore you need to brush up your communication skills to the full.

There are many forms of communications but they can be broadly classified as oral and written. In this post, we will take a look at both the forms of communication and learn how they are important to further your career as a freelancer.

Oral communication

Oral communication means communicating verbally with your client or the team. Oral communications can be done on phone, through video conferencing, or through face-to-face meetings. Here are few points, which you should keep in mind when interacting with a client through oral communications.

  • Be there on time: Always be there on time for meeting. Be prepared. The client is less likely to trust you when you have not come prepared for the meeting. Putting the client on hold while you search for materials or stuttering during the conversation does not present you in good light.
  • Be clear and straightforward: Take care that your diction and grammar correct at all the times. Remember that when you are taking on phone or on a video conference over the internet the voice clarity depends on the carrier, therefore speak slowly and clearly.
  • Make points before the conversation: It would help you a lot if you have some points that you would like to address during the conversation written down with you. This will help you in being concise during the conversation. You can also take down notes during the conversation or record it for future reference.

Written communication

Written communication includes written letters or applications, emails and chat conversation. For a freelancer written communication is very important as it forms the foundation long lasting client relationships. You have to pay more attention to written communication than oral communication because you cannot take the written words back. Keep the following points in mind:

  • Reply quickly: Reply to emails, letters and chat messages as soon as you can. Of course, this does not mean that you should be online 24 hours and check your accounts every minute. Make sure that the client and prospective clients all know about your working hours so that they can easily reach you. Don’t keep your clients waiting for reply.
  • Be honest: Be honest when writing an email or letter. Do not commit in written what you cannot do.
    Always proofread: Use the spell check on Microsoft word, use the spell check within the emails to check for any spelling, or formatting mistakes in the document. It is easy to

Apart from the above types of communications, there are some common points, which you need to keep in mind when communicating with old, current or prospective clients:

  • Do not oversell: When conversing it is very easy for freelancers to over commit in order to secure a client or when deciding the payment of the job. Commit only what you can do in the stipulated time given. In freelancing jobs, time is always a crucial key.
  • Listen to instructions: When working, keep the instructions that the client gave you always in your mind. If you have any doubts with the instructions in mind write to the client immediately and clear the doubts.
  • Don’t make changes without informing: Don’t deliver purple when the client asked for yellow. One of the main reasons why you need to keep the lines of conversation open is that you should be aware of any changes that need to be made.

K Saravana Kumar

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