Diversifying into related fields

It is easy to diversify to various related fields when you are a freelancer. All that you have to have is the energy and determination to learn more. Diversifying may sound a bit too general. But diversifying can be very strictly specialization as well.

Diversifying helps in many ways. It paves for easier application of theories of one project to another. Your learning curve may be slow but you may end up reaping the benefits of being an expert at what you do. They are measurable when you get higher paid projects. This may result in spending less on advertisements since you will have the good will, which an expert can command, from the client who may refer you to many others as well.

Diversifying helps specialization since every time you diversify; you also specialize in a new subject. Which means the term diversification goes hand in hand with specialization on a new line of business. While concentrating on your primary strength, it is also necessary to ramp up and diversify. Clients can see through your specialties or expertise very easily. Hence, it is necessary that you need to be a master at what you do. Which also means, that every time you diversify, ensure that you learn the ropes of the new technology well enough to generate an income out of it.

Let us take the example of journalism graduates. They can diversify into writing books, magazines, or articles and publish them. This will ensure that they have their own set of working norms. But here, they have to try hard to publish their work. What they need to have is experience working in a publishing house or even at a newspaper to learn how they need to manage both aspects of the business viz writing and publishing.

People in the technical field have a better chance of diversifying. They can learn new programs and computer languages. There are ample certification courses available as well. In fact, they necessarily need to diversify since technology gets outdated faster. The individual has to update himself with newer technology to keep abreast with the trends. This also allows this field to be very dynamic in terms of inventions and changes.

Web developers have an advantage here. The internet is the place where all the new things happen and web developers will get opportunities to develop new websites about the new industries and technology. Thus, a freelancer who is a web developer will have vast knowledge about every single aspect of the business that he is working with.

Marketing consultants can double up as advertisers. They know the product they sell and they know the different aspects of the product. Similarly, once you are successful at marketing a product and has the knowledge on the skill sets required, you could sell anything. Same is the case when it comes to advertisements. Marketing professionals double up as advertisers for their products. Both these skill sets go hand in hand.

The above throws light on how a freelancer can diversify into different skill sets and use them to generate income. While diversification generates income, it also generates more business. One could create new products while selling some other products or invent a product that goes well with the ones that you are selling already.

The question is whether you prefer to be in the comfort zone or not. Being in the comfort zone means lesser risk. And being away from the comfort zone generates risk. But experience will tell that even while you take calculated risks you could have success calling on you with huge profits and business opportunities.

The key to diversification is to start slowly. Learn each new technology at a pace set by you. Then master them. Once you know where to keep your next step you will know how to climb up the treacherous path. It is a full time job in itself for a freelancer to expand his business.

Another way of diversifying is to outsource less and to do more. Many occasions warrant that some of the work related to your project be outsourced to another freelancer. But situations like that can be a hidden opportunity for the freelancer to learn those new aspects and to be a master of his work. The key is to recognize learning opportunities and outsource lesser and lesser. This way you can earn more and generate more business as well. The new learning will be helpful in future as well.

Do some training to your subordinates or peers and impart knowledge. This way, you are sharing your knowledge and get to know some form them as well. Follow the above techniques and it sure will help your diversification process.

Keeping in touch with your clients even after completion of the project

It is easy to keep in touch in today’s world. There are more ways to be in touch than to be away, from people. So why not continue association with someone who has employed you for some time? It is important to keep in touch with past employers. Especially for freelancers who have been on a project for a longer period of time, say six months.

To find ways to be in touch is not difficult. There are ample opportunities that present itself for such a situation. Freelancers can take this opportunity to inform clients about the new things they have learnt. They may also talk about some prestigious projects undertaken. Talking about your achievements will create a positive picture in the minds of the client about you.

After completing a job well, don’t you think that your earlier employers should know what you are up to? You may update them in many ways. One such way is to occasionally give a courtesy call to the employer. You may have a casual chat with the contact point and inform him about what you are up to. You may also update him a bout you latest achievements.

There are networking sites like LinkedIn where you could update your latest projects, learning, interests etc. This gives you visibility. Not only past employers but also future recruiters who are looking for people who have talents like yours, are able to see your work profile.

If you have a website that publishes your work, you have visibility in the web as well. You may promote your website on social network sites. There are ways to advertise your work well. News letters can be a medium through which you may publicize your work. It is used by many to keep the clients updated on their work profile use this mode.

Well, that said, why is it important to be in touch? Keeping touch can be a follow up of what has transpired earlier. Hence, it need not necessarily be on work related matter and meetings. It can be a regular exercise you do, to exchange information or ideas or just casual chat. It further leads to more work from potential clients who were also past employers.

Always remember to appreciate the client for giving you an opportunity. This is another strategy that could earn you brownies. Clients will appreciate that you remembered them. Sending them a New Year gift or a Christmas gift as a token of appreciation will have an impact on their view about you and how you maintain professional relationships.

Remember to invite your clients to promotional events that you are participating in. This could be in the form of a trade meeting or a community event that you are using as a platform to promote your skills or product. The clients will have an opportunity to attend the event and also view some interesting products and promoters as well. This way you are extending good will to both the client and others around.

Sponsorship of events is another way to promote your business. While clients may have sponsorship requirements, you may take up this opportunity to meet more people from the client’s side as well as other participants who might be interested in your work.

While all the above are mandatory, there is no comparison to the occasional face to face meeting that you might want to have with the client. This may not be a true professional meeting, but these meetings could turn out to be great relationship building exercise that will benefit both parties. You could deliver some important facts and figures while you are at it. This could make you an integral part of your client’s contact list.

Refer your clients to prospective business contacts as well. This way you are opening up another channel for mutual help. The client may also appreciate the fact that you are extending support to them. Refer good people to them who might be of mutual help. Remember, what goes around come around. You never know when you will get a similar help from people you have been in business with.

Ultimately, it is these small gestures that will pave way for greater things to happen in future. All individuals great or small will reciprocate the good will shown to them. The results may turn out to be amazing experiences that one can never forget. Or they may just promote your work and business to higher levels ensuring your success.

Consistency in work delivered is important

What is consistency in work? It is the ability to apply the same level of performance through out your work without any compromise on quality. Consistent excellence in work will benefit the freelancer. The time frames used for completion and the quality of the work benefits the freelancer getting him more and more work from his employers.

But, when it comes to freelancing why is consistency important? Many times the employers do not see you face to face. Hence, consistency in work is the only way, they can identify with you. They form opinions about you, based on the quality of work you deliver. There are no other measurement techniques applied. It is only consistency in work that will speak volumes about you and your professional capabilities.

Consistency also means accountability. So when there is no one to monitor your activities, you need to prepare your day to day work constructively and deliver results. This enables you to develop responsibility towards your work. Appropriate actions taken at appropriate time schedules will ensure success in work.

How can one develop consistency? Rewarding yourself for work well done is a method used to develop your own self –respect, and pride about the work you do. It takes a great deal of patience to develop the level of consistency that a client or an employer expects. The only way to achieve this is to have a super will power. Getting things done against all odds and rewarding yourself for each achievement will see you good towards your travel for perfection.

Another factor that helps develop consistency is the rules that you set for yourself. Every time you adhere to your set rules, you are accomplishing your set standards. Every time you accomplish, you are nearer to the point of consistency in your career graph. So, have rules that are accomplishable yet smart so that you can adhere to it and notch up the consistency mark.

Consistency also generates confidence in your mind about the work you do. This confidence will see you through many projects. Confidence helps you realize that whatever happens, you will scrape through well with the help of this quality called consistence. It will instill in you, the ability to survive adverse conditions at work.

Will power is also a quality that helps you with the consistency factor. When you have a strong will power to get things done when circumstances are adverse, it is consistency playing its role well. It helps you to do your work at a great speed. With consistency, you develop expertise in work. This means you are able to complete your work faster.

Hiccups are bound to occur while you try to be consistent at work. But these are only temporary. The harder you attempt overcoming them the greater is your success. Sustain on your attempts to be consistent. You may feel pressurized at times. But you will succeed with great will power. Once you have tasted success, you will want to continue being better.

Let us look at another aspect of being consistent. While being consistent is good, one has to be realistic about the goals set. Anything and everything is not achievable by just being consistent. There should be strategic plans that will guide you to doing a task. Such plans will enable you to know whether you will be successful in an attempt or not.

There are quite a few more things that could be written here on consistency. But the message is that while you work, focus on the job at hand, and also adhere to consistency in quality. This should be sufficient to help you run your business ethically and to earn good will of the clients. Keep your mark on the consistency graph and ensure that it peeks with experience. Do not allow your mark of consistency on the graph to go down at any cost.

A tribute to freelancing veterans

Freelancing veterans remembered here are the people who have sown the seeds for this area of work to develop to what it is now. Many years ago when freelancing was not very popular, few people would have had an idea of starting a new trend. They must have struggled to get themselves interviews and audience with employers who are likely to offer them work.

This is the time when we need to remember them and thank them for the effort they put in to legalize freelancing. Today, they have enabled employers to lead to a large workforce working at different places and different time zones adding value to work done in office spaces and elsewhere.

It is good to know a few veterans, if you are into freelancing. They are sources of much experience and exposure and can guide you well in your work. All this while we were speaking of talent and skills that will make a good freelancer stand out. But, somewhere we have forgotten to mention the experience that a veteran would have to offer. All the training that you may attend may not match up to the experience a veteran can share, to help you learn a few ropes in the freelancing arena.

Most of them must have worked their way up from a very young age. Talk to them about the challenges they have faced at the beginning. They would have valuable lessons to share. Many willingly share their stumbling blocks and learning, so that it sort of guides the new comers.

There is quite a bit to learn on how these veterans would have done their marketing for themselves. Many would have used methods which are outdated now. Careful thinking can revive some of those techniques to adapt to the new world and new generation of freelancers.

What else can veterans offer from their experience? Veterans can offer insights on different styles of work. Some of the older methods may not be prevalent now, but one can revive a few of their styles of work in an innovative way to suit today’s need.

Many of the veterans would have a winning streak in them, which is the reason for their success in work. It is important to learn how they have coped with the demands of their job. The humane element which is missing these days was present during their times. Suggest that the younger generation learn these traits from the veterans. They will give you enough stuff to remember for a life time!

Veterans will have lessons to share on self assessment and evaluation of oneself. They will share with you details on how to keep records of your work. They will also tell you how to plan and construct your career path.

Another area where veterans can provide insight is on pricing. They will share valuable lessons on how you may quote for your work. The present generation is not aware that a good reputation far outweighs the financial status of a person. Hence, try to learn these age old values, which these veterans practiced. Not that they did work for free, but some of them actually was not materialistic or even greedy.

What else can a veteran share about freelancing? He will share lessons on how to balance life and work. He will tell you lessons about how he enjoyed his time with family and friends. He will have stories and funny events that happened in his life during his younger days. Memories of moments that the younger generations miss out due to their involvement in the rat race of life! The competition that is prevalent among younger people to show off and to become winners all the time. Talking of this, yes, the veterans will teach you to take your failures in your stride. After all, life is about winning and losing. It is all in the game.

While you go through the glossary of their life, you will realize that there is no good or bad work. Any work that a person does is honorable. One has to be sincere towards the work he does. That is what veterans in freelancing or any other industry will teach you. That is what the great Indian leader and freedom fighter, Gandhi, says. This is the message that resounds all over the world, even as centuries pass by. The ultimate truth that the next generations will watch and learn from their ancestors and from their experience!

So here, I am saluting those veterans once again. You have shown us the path and we are grateful for it.

Bringing corporate work experience to freelancing

Individuals bringing corporate work experience to freelancing have a whole range of advantage. First of all, they have the education, skills, and the required determination to excel in the new area of work.

Many corporations today have their own training and development departments. These corporations ensure that they bring up their employees to have a successful career with the company; they work for, till the time of retirement.

But with instability in the job market, employees change jobs frequently and hence we have a large pool of trained professionals who are ready for employment, with skills that are developed. However, you may find a large number of them opting to work as independent consultants or freelancers offering their services to employers who are ready to hire them.

Qualities and Expertise

Individuals from the corporate world commit to freelancing due to their passion for doing what they love. The proficiency acquired during their stint in the corporate world is helpful to a large extend in carving out a successful career in freelancing. More so because many skills acquired from work experience is acquired on the job.

Soft skills are the most important skill that a freelancer require, basically to deal with prospective clients and peers in the industry. This expertise teamed with good communication enables a them to conduct his business well. The standards set by a writer who has the above dexterity will definitely stand to gain in the long run.

The competitive advantage one has over a person who does not have training is also beneficial in making a rewarding entry into the freelancing world. These experienced professionals are just not lucky but are at the top when it comes to giving chances to work for. Knowledge related to the work in hand is another advantage that these professionals have. This enables them to deliver the project well after evaluating the requirements thoroughly.

These individuals are able to plan better as their aspirations are in line with what they are committed to. They are highly motivated and this will reflect in the work they deliver. Companies have their own quality standards and hence individuals with exposure would have these inculcated in their work. Successful completion of work complying with quality standards would be their forte.

Where there is a requirement for further knowledge base or information, they would not hesitate to network and understand the required information. Results would be the top priority here. These techniques are of paramount importance to get work done properly.

Another vital quality that a professional will bring to the freelancing world is the ability to track, collaborate, and complete a project within timelines. All in all a professional brings in the best from the work place he has been in to the new area of work.

Education, ability, and wisdom can get you anywhere and freelancing can be only a stepping stone in setting up a successful business. High volume of work requests can easily completed, managed and stream lined to suit the needs of the client. Maturity levels in handling issues at work are also higher in individuals with corporate know-how than with others who do not have any background.

Getting bored of the routine does not happen in the case of freelancers. There is no room for complaints as the individual gets a break after each project or he himself times them in such a manner that it does not affect his schedule for leisure.

There is no reason why a person should switch jobs frequently in freelancing, as the work schedule itself is such that there would be multiple clients giving in work at the same time at different intervals. Getting continuous work without breaks does not happen most of the time. Travelling to places for work is another major reason why individuals prefer working from home. In freelancing, you may either work at the clients place or work from home whichever is convenient to you.

Acceptance to change and readiness to work are the two important factors that will see you through as a successful freelancer. You might have to work through tough schedules during a particular time period and adjust to a more lenient schedule at times.

Poor economy and less work may affect the freelancers earning capacity. But if you have the grit and the determination to find work and handover the same, nothing can beat you to success. Workplace etiquette and conduct is not followed while working from home.

Well, readers, that is all about corporate experience and freelancers. Trust you will be successful in your endeavor.