Freelancing On A Shoestring Budget Made Easy With Following Tips

‘We might come closer to balancing the budget if all of us lived closer to the Commandments and the Golden Rule’ – Ronald Regan

In my last post about the importance of budgeting, we discussed about why it is important for all freelancers to maintain a budget at all times. The unpredictable payment structure of your job as a freelancer will not let you have a fixed budget for every month of the year and there will times when you might be operating on a shoestring budget. In this post, we will discuss about some easy tips, which you can use to make a budget that will help you sail through difficult times without having to give up your freelancing dream.

Be realistic

The first thing to do when making your budget is to be realistic. Take the help of online budgeting tools or sit down with pen and paper and calculate your expenditure/ income ratio for the past one year. The easiest way to do that is to divide your income by 12 to find out the average income. For expenditure check your bank balance for the last year and calculate. Once you have the expenditure/income ratio, (which ideally should be less than one) then multiply is by ¾ and this should be your aim for the next year.

Most people tend be overshoot a bit when making the budget because they see the large picture with big amount of money. This is where you have to rein yourself, and make a budget, which looks achievable.

Fix a salary for yourself

This is my secret of budgeting and maintaining the budget at all the times. I have two bank accounts, one in which all the payments come in and the other which is my personal account. At the beginning of each month, I give myself a fixed salary and leave the rest of the amount in the other account. I have been following this practice for two years and have found out that I actually end up saving more than my budget indicated. My monthly budget is then based on the fixed salary that I get.

Ditch the credit cards

Credit cards are easy to carry and use but they can also be the greatest sources of factors that can upset your budget. The ‘buy now pay later policy’ can be quite misleading as you often end up paying more in terms of interests and fees. Therefore, ditch the credit cards when you are working on a shoestring budgets and pay only by cash. This way you will know exactly what you spent and how much you have left with you.

Create an emergency fund

‘Forearmed is forewarned.’ Every budget should have an emergency fund over and above the personal and business accounts. Set aside some money to spend in emergencies such as hospitals, broken computers, extra equipment etc. You can cut down on your monthly expense budget but on no account you should cut down on the emergency fund budget. Keep the emergency funds at a place where you can access the easily.

An emergency fund is the money that you can bank on to keep you afloat during the months in which you are looking for new jobs or have taken a break from working.

Be prudent in spending and bargain wherever you can

Of course, the first rule is that you should not buy what you need. However when you are out shopping for things that you do need, it will not hurt to be prudent in your spending. Check online and newspapers for deals and sales at various stores before you go shopping. You can always bargain for things from the local shop. Before going shopping make a list and stick to it. In fact, if you can take only amount of money that you will need so that you don’t end up buying anything else.

Operating on a budget needs some practice but if you follow through then by the end of six months you will be surprised to see the amount of saving you have.

 

Freelance Mystery Shopper

According to Oprah Winfrey, being a mystery shopper is one of the most uniquely satisfying careers ever. It can never go out of style and there is always a demand for mystery shoppers. Freelance mystery shoppers have a lot of potential in their hands to make it really big for themselves. Every organization values independent and unbiased opinions about their services and products to stay about the competition.

Mystery shopper is a person who is hired by a company or independent agencies to literally ‘check out’ the services. Mystery shopping can include tasting food, evaluating customer care services, checking the quality of products etc. A freelance mystery shopper has the freedom to say no for a job. In order to become a successful mystery shopper you need to have the following skills/qualities:

Excellent Memory

As a freelance mystery shopper, you can’t just walk in to a store and start noting down points and observation. You will have to do after you are out of the store and therefore you need to have excellent memory to retain what you saw and observed. Having a good memory will also help you keep in mind the employer guidelines when on a project and this way you will be able to observe better.

Ability to remain Unnamed

A mystery shopper must know how to conceal his/her true identity. You have to remain unnamed and carry out the instructions precisely. There are a number of showrooms that have web cameras, which the employer will use to verify your shopping experience. If you reveal your identity then the whole object of mystery shopping fails.

Great observation skills

Most people have good observations skill but a mystery shopper has to have great observation stills. Being aware of what is going around you when you are on a project is very important. Missing out a single detail can lead to a faulty report.

Writing Skills

Most employers don’t ask for a very good writing skill but you should have basic and good writing skills. Basic knowledge of grammar and punctuation will help a lot on writing a good report. You must also have a basic knowledge of excel sheets to maintain a record.

Availability at all times

Mystery shopping is not a 9 to 5 job. The projects can have various timelines. Sometimes you might have to visit just as the store/service is opening or sometime you have visit during rush hour or sometimes during the closing time. Therefore, you need to be available at all time to take on a job. Another thing to keep in mind that freelance mystery shopping is not a regular job and there are no fixed durations.

Ability to meet deadlines

As we said in the last point mystery shopping assignment, don’t give you much time to complete them. Most service checks or mystery shopping assignments have to be completed in a day or two of assignment. Therefore, you much be committed and reliable in terms of meeting deadlines.

Honesty and Professionalism

When you submit your report as a mystery writer it will be read by the location which you have visited therefore you must at all times keep your report professional at all times. Offensive comments and works are unnecessary. Be honest at all times and don’t try to fib in your report. Many mystery shoppers tend to make the mistake of lying on the report or being biased in their opinion in order to appear good. This kind of practice is to be avoided at all times.

Mystery shopping can be a lot of fun and highly satisfying if you do it by the book.

Earning Most From Your Blogs Without Cluttering It With Advertisements

Blogs are one of the easiest ways to put your word across to a wider audience. So why should you not earn from the blogs? However, the most off putting mistake that a blogger can make is cluttering his or her blog with advertisements, which pop up annoyingly when the reader is reading a post.

Imagine you are reading something very interesting, then suddenly there is a weight loss advertisement on the screen, and you lose your interest in reading. There are many other ways by which you can use your blog to make some money and still keep it very neat and clean. In this post, we will take a look at some of those methods:

Keep your home page clean at all times. If you have to sell something then create subpages of thing, which might be related to your blog. For example instead of the home page of your blog the About us page of the blog can be a way to post the adverts or the links of the things which you want to sell.

Use the Email option to sell

Prospective buyers are less likely to click on the link on the blog then the link on the emails. If you want to market something then use the email address that you have to do so. You can post the link on your blog to attract more readers but they are hardly likely to be buyers. Instead, the people that you will contact through a dedicated email are more likely to respond if they are interest.

Webinars are the way to go

If you have some of your products to sell as a freelancer like free courses, products or other meetings then you can market them best if you use the webinars. Free webinars are a great way to attract other readers and get people interested in which you have to sell.

You have to make sure that your webinar is related to the product that you are selling and be selective to who you present. Wrong type of audience and do you more harm than good.

Become a partner with a static selling

This can be best expressed with the help of an example. Suppose you have a blog that talks about the review of various beauty products for both men and women. And you see that there is a static website that is selling some of those products, which you have reviewed. You can make such a site as a partner, which can be, used a landing page and you can use it to earn some money because of your recommendations.

Your clients can become your best customers

A freelancer’s reputation is based on the fact that he or she has clients coming back to him or her. Therefore many freelancers opt to take the route of getting involved or making products that target the specific audience. If the clients have liked your work then they have the potential to become your best customers also. Selling products that tell the audience that you are focused on your niche is the best way to gain more faith from the audience. You will not only gain from selling the products but you will also end up gaining more work as a result.

Keep in mind that your blog is supposed to tell the reader what you believe in and it is not supposed to be only a showcase of your yearn to earn money. Keep the focus on what you write or present on your blog. When the blog is good the money will automatically follow. Happy blogging!

Five Quirky Freelancing Jobs

Tell anybody that you work as a freelancer and they will ask you about either of the two things: what do you write about or what kind of programing that you do? Most people’s idea of freelancing is limited to writing or something related to computers but if you will dig a little deeper freelancing is much more than that. There are hundreds of freelancing jobs, which you might not even have heard about. You can enjoy a freelancing career even without having to write a single article or computer program. In this blog we have listed five such quirky freelancing jobs

Pet Trainer/Groomer: Most people love to have a pet at home but often don’t have the time or clue on how to train them and groom them. A freelance pet groomers takes up the responsibility of training the pet for the owner. All you need is lot of love for the animals and basic knowledge how to train them. Of course there are various specialties in pet grooming also such as horse groomer, dog trainer, parakeet trainer etc.

Freelance finder: A freelancer finder finds things for people. If you need a particular gift item for your loved one or just want to create a replica of an old memory then a freelance finder will find the things you want for a very small fee. Freelance finding can be about anything but is quite different from the detective work.

Freelance shopper: I think this is one of the most exiting freelance jobs of all. A freelancer shopper shops for things which other people don’t have the time for. For example an interior designer will hire a freelance shopper for shopping for interior decoration products needed for a home or office or a manager might ask a freelance shopper to find some office gifts under a budget. Sometimes a freelance shopper might be asked to even suggest gifts or products which further helps broaden his/her horizons.

Mystery Shopper: A mystery shopper is different from a freelance shopper. A mystery shopper is hired by big brands or independent product evaluation companies to shop for their products and give their reviews. These reviews include employee behavior, product quality, billing systems, general ambiance of the outlet etc. For example as a mystery shopper for McDonalds, you get to eat a free meal there and also evaluate the quality of their burgers. Mystery shoppers are paid according to the projects.

Freelance home maintenance: People who are away from their homes a lot need somebody to oversee the maintenance of their homes, coordinate with the cleaning services etc. Freelance home maintainers undertake to take care of your home as if it was their own and make sure that everything is the way you want it when you come back from your holiday or business trip.

Things A Freelancer Should Never Say To A Client

The best part about being a freelancer is that you gain a kind of experience that a regular job. You get to meet a number of people, you get to work on a variety of projects and expand your horizons. However, you also will have to learn how to deal with different kinds of people and learn to adapt yourself to the project demand. Of course, not everything is perfect every time and you will make mistakes sometimes but you can always learn from them.

Here is my list of things, which you should never say to a client:

I will submit the work later: Deadlines are deadlines and a freelancer is always expected to follow them. Even if you want an extended deadline then let the client know about it well in advance. Also instead of using the word ‘later’ give a definite time frame for example will submit by xyz date etc.

Sorry for not replying sooner: When a client hires you for a project he/she expects to be communicated with regularly with the progress of the project. The client is not going to be happy with a freelancer who takes up a project and then vanishes to reappear with completed project within the give deadline. As a freelancer make sure that you reply to client emails/phone calls as soon as possible.

I have given you a discount: When you are starting as a freelancer you might be tempted to give ‘discount’ to clients in order to get work. This is a wrong word to use. When you tell a client that you have given them discounts they immediately think that you overcharged them and now giving the actual price. Do not give ‘discounts’ when not asked for. If the client persists then you can may be negotiate a little.

I know a better way to do this: Nobody and with it I mean not even you as a freelancer would like to be told a better way to do your job and that the other way is better. The same goes for the client. Don’t tell the client a better way to do his job. You can talk about the particular section of project that you are working on but unless asked don’t try to turn into a business advisor.

Thnx, OMG, u, hey, and other text language: Keep things professional at all times. Email should be responded to in the correct manner and with correct spellings. I have had some freelancers working for me who did not even bother to spell my name right or took the liberty to shorten my name. Needless to say I did not work with them again. The way you write your email or letters or take the phone calls says a lot about your professionalism. Avoid the text language and use proper words.

I have made some changes to make it look better: Every client loves an enthusiastic freelancer. But to present the client with a completed work very different from what he/she asked for is a completely different thing. Knowing that the freelancer has changed the final work will not make your client happy. Get a green signal from the client before making any changes. There will some core things in a project that the client will not want to change.

I can do it: I admit I am guilty of using this sentient. I have said to a client that I can do the project even though I had no idea how to go about it. I was able to do the project but it involved a lot of extra work on my part. Don’t say yes to things, which you don’t know about.

Deals, Discounts, And Free Samples: How Much Is Enough?

The expectation of getting ‘something extra’ with everything in our lives comes quite naturally to human beings. Researches, studies of years of advertising have proven this as a fact that the prospect of getting something ‘free’ with a product or getting a product at a discounted price is what that attracts the customers the most.

When working as a freelancer you will come across many instances when the client would have asked you for a discount or frees sample. You would have also heard of freelancers offering various deals to clients. For the clients to expect something ‘extra’ in return of the work is not entirely unjust.

In our last post on discounts, deals, and free samples, we had discussed about the pro and cons of each. In this post, we will throw some light on how much of ‘deals, discounts, and free samples’ are enough. There are no hard and fast rules about this but here are some things to keep in mind.

Pre-Planned Deals, Discounts, and Free Samples

As a freelancer it is not easy to get the pricing right. There are many factors, which come in the way of pricing. Since most freelancers offer deals in terms of pricing it is important that you get your timing right. It should not appear that you are giving a deal or discount out because you are desperate for work. Package the deal as if you are doing it for the clients.

For example, you can offer deals and discounts around the holiday seasons. There is one main advantage of it, during the holiday season, most freelancers go on leave, and if your deal is visible to the client, it increases your changes of hiring.

Set up a time limit

Set up a time limit of the period of discounts. For example, the deal is valid from xyz date to xyz date. This will make the clients take the advantage of the deal when you need them. Make sure that you make things clear to the client who is availing the discount.

Set up work limits

You can offer a free sample of a code but not the whole code, similarly  you can designed a website but if you give away the design as a free sample then the client would not need you. Asking for a small free sample by the client is ok but asking for more than that is not fair. Set work limits on your discounts. Let the client know exactly how much work you are going to do. For example if you are doing website designing then you can specify the two or three templates from which the client has to choose.

On spot deals, discounts, and Free samples

Many a times it will happen to you that the client might ask for any deals or discounts on your existing price. This is a very delicate situation for a freelancer because it means that you cannot refuse and you cannot wholly accept the fact that you have to work for less. In such conditions, you can try the following:

Limit the amount of work

If the client is asking for deals or discounts then you can limit the amount of work that you will do. For example if the job includes writing and posting on social media accounts and the client is asking for 10% discount then rather than giving up the whole job tell them you can write but not post. This way both will be happy.

Whatever might be the case, one thing you should not forget is to make sure that you have a written contract with the client about the work to safeguard your income. There is no limit to the amount of discount you can give, provided you get some benefits out of it in terms of money, more work, or references.

Discounts, Deals And Free Samples: To Do Or Not To Do?

When a new product is launched in the market, the marketing company makes a marketing plan for the product. The marketing plan many contain discounts, deals or free samples or all three of them to attract customers and establish a base in the market. Similarly, when you are a freelancer you have to from time to time offer some enticing offers to attract clients. With more than 30% of the world population favoring freelance work over regular jobs the competition is tough out there.

Deals and Discounts are also a way in which you can keep your name in circulation. For example if your name is in circulation with deals or discounts for web designing then a client is most likely to hire you then go in search for freelancers whose names are not in circulation.

For freelancers the question of offering discounts, deals and free samples has often been a topic of debate. For some it is a great way to break into the market especially if they have just started as a freelancer. On the other hand, many believe that lowering your quote can harm their creditability as a freelancer. As a freelancer, it is very difficult to estimate the amount of work involved in a project. You can estimate but can never clearly define the amount of effort and time that will go into it.

So the question arises whether you should be doing it or not. The answer is it will depend on project-to-project basis. However, there are some good and bad points, which you can consider to make your decisions easy:

The Good

  • If you have very few clients or have just started then offering discounts and deals can bring you an influx of clients.
  • Free samples of your work will help the client judge your understanding of the project and therefore chances are that you might bag a long-term project.
  • Limited time discounts or one-time deals can get you some quick cash.
  • Discounts, deals and free samples are a great way to build a portfolio as a freelancer and gather some testimonials.
    They are a great way to get into a tight budget client.

The Bad

  • It may seem that you are getting desperate for work and therefore offering the discounts.
  • You might end up attracting clients who want to get a lot of work done by paying meager price, which might not look so good on your portfolio.
  • When you offer a discount, the client might think that you feel that your rates are not justifiable. This might come across as a wrong impression.
  • Of course, you have to use your judgment at times to decide the course of events. Consider the following factors
  • Your current client network
  • Amount of work that you can take on
  • Is it going to put you in loss?
  • Will it benefit you in other ways except monetary

I once had a client interview me for a writing job who wanted five free article samples before hiring me and the job was of a total of 10 articles! Needless to say, I had to decline the offer, as it was clearly a sham to get some free work done. In addition, you have to be careful of clients who do not release your payment until you do some extra work.

When you are offering any kind of deal or discount then make sure that you make all the terms and conditions clear to the client before starting. Remember the idea is to get them to offer you more work and not to think that you are willing to work for less.

 

Budgeting: Why Is It Important For A Freelancer?

Being a freelancer means that you are your own boss. This also means that you are responsible for the success or failure of your jobs.  A freelancer does not have a steady income at all time. The income will vary depending on the nature of the job, number of clients etc. Freelancing also does not cater for any employee benefits. Therefore as a freelancer, it is important that you learn the art of budgeting down to the pat.

We hear a lot of reasons for why freelancers tend to ignore budgeting including ‘I am trying to build up a business first’ or ‘I never had a problem till now’ or the classic ‘Never had the time’. But if you ask them, most freelancers will agree that maintaining a budget is very important for any freelancer.  In this post, we will take a look at some of the reasons for why budgeting is import for a freelancer.

It helps you cater for lean times

As I said before that, a freelancer can never be sure of a steady income. You might earn more from a job or sometimes you might not have a job. Therefore, the money that you earn from the high paying job will come in handy when you don’t have a job provided you have made a budget for yourself and followed it through.  Because even when you don’t have a job you will have to pay for expenses like bills, electricity, internet, phone and food.

It helps you dream big

When I started out as a freelance writer I was barely able to work 2-3 hours a day because things like housework, electricity cuts etc. would eat into my time. I started operating on a budget where my first aim was to save up enough to buy a generator to not to let electricity cuts interfere with my work.  I saved up enough to buy one in 3 months by sticking to the budget. I now have an answering machine to take care of all the unwanted calls and a much faster laptop and table to help me work faster. This all has been possible because I made a budget and stuck to it.
Having a budget to tidy you over during your lean times will help you dream big.  With your budget in your hands, you will be able to plan for better things and even present a more professional front to the potential clients. Your dreams are not limited to the professional front only; they can be personal also like taking for favorite art class or going on your dream holiday.

It helps you sail through life’s surprises

Life can never be very unpredictable. You never know one moment from another about what is going to happen. If you are not prepared for the surprises that life will throw at you then it will catch you on the wrong foot. Therefore, it is always important to prepare for such unforeseen events. The best way to do that is to have a budget set which will cater for any emergencies.

When you are working as a freelancer, you don’t have the standard insurance covers that are provided by the companies therefore you have to think about it yourself. If you have a budget on hand then you will be able to set a sum aside for emergency funds, which can be tapped easily without you having to worry about money to pay bills the next month.

Budgeting gives you a kind of security for you and your family. Being secure with a budget also means that your mind will be free of worries, which in turn means that you can work better. So you see it is a Win –Win situation!

Freelance Marketing: Is It For You?

Freelance marketing is a dream job for any persona who is interested in marketing. However, like all other freelance jobs it requires a lot of hard work, organization, discipline, responsibility and patience on your part. If you want to strike out in the world as a freelancer marketer then here are some points, which you should consider before taking a plunge:

Do you absolutely love marketing?

Marketing has never been a fixed timing job. And with freelance marketing you will have to give up the timings entirely. As a marketer it is your job to be on the pulse of the marketing at all times. Even if you are marketing about a small product or targeting a particular demographic, you have to take the global approach. This means that you cannot ever say ‘my working timings are done for the day’.

The other aspect of marketing is that you have to absolutely love it at all the times. Ask yourself if you love people, products and the impact they have. The joy of having to see your marketing campaign take off and be a success cannot be compared with anything else.

Do you know your stuff?

It is one thing to love marketing and other thing to know about your stuff. Take a blank sheet of paper and write down all the things that you think that you think are needed to make a marketing campaign. Do not refer to any help when writing this, write from your own mind. When you are done writing then take a stock of what you have written and what you have missed.

Are you aware of true meaning of terms like branding, return of investment, targeting, engagement, sales, marketing, advertisement, social media marketing, follow up etc? Can you convince the client that you know what you are talking about and why he needs you?  These will be the two important questions that you should know the answers to.

Do you have the right image?

Nobody in this world today in looking for an oily haired sleek looking marketing executive to market his or her product. The world of marketing has moved much beyond its ancestral marketing rules. Marketing today is done both offline and online. As a freelance marketer you will have to know how to combine both means for a successful campaign.

Therefore, before bidding for freelance marketing jobs ask yourself if you have the right image and if not then are you willing to work hard for building one. Your image includes your qualifications, skills and portfolio. Of course your confidence and communication skills top in the list of the image building exercise.

You need to create a brand of yourself. The idea behind this is simple; if you can market yourself then you can market anything. The way you market yourself will say a lot to the client about the way you will market their brand.

Do you have funds to sustain yourself?

When starting out in marketing as a freelancer you will have to promote the brand that you have built for yourself. This will require some expenditure from your side. Sometimes you will need to eve handout some freebies as a part of the promotional package. This means that you might have to give the client a small taste of what he or she can look for if you get the whole project. Therefore make sure that you have at least some backup funds with you that can carry you until you get the payment for the project.

Do you have the tools for the trade?

The tools of the trade include a computer, internet connection, a working email account, telephone number and an office space, in case you need to hold meetings. These tools will help you in getting your work done in time and stay in touch with your clients easily. You will be easily able to present a professional front by utilizing these tools properly.

How to be an good freelance Web designer: Part I

A web designer is a person who puts the dreams and vision of people in to reality on the Web. Ever since the advent of Internet , the demand of qualified and good  Web designers has skyrocketed. There are many individuals as well as companies who offer various types of web designing services. In fact, each page that you open on the Internet has been ‘web designed’ by somebody. Therefore as a freelance Web designer, the opportunities in front of you are limitless. However, we all know that the best jobs go to people who know what they are talking about.
So what does it take to be an expert freelance Web designer? In this post, we will touch upon the ingredients needed to make you the expert and then in subsequent posts we will elaborate on each of these points.

Learn how websites work

As a freelance web designer, it is expected that you know about how different websites work. You need to know what the different types of websites are and what makes them work. You should be an expert in one programing language, Java script, databases, content management systems, RSS and mailing lists, and integrating social media.

Know how to troubleshoot problems

There is no such thing as a perfect website. As you work towards integrating the client demands you will face glitches therefore you should have a determined outlook towards troubleshooting problems. Sometimes you can work around them and sometimes you will just have to find a solution.

Keep searching for what is new in the web world

As a freelance web designer your search for what is the latest in the designing world should never end. You have to work hard towards keeping yourself updated to what is the latest your world. You can also check out the magazine and newspaper layouts to know what the client wants.

Work towards improving communication skills

You cannot justify your skills if you don’t know how to communicate with the client. Since most of the freelancing work takes place online therefore you need be very concise in your communications. Also communication is a two way street therefore if you don’t understand what a client wants in the early stages, you will end up wasting a lot of time in correction and changes later on.

Be clear on the expectations

When negotiating for a project be clear about your expectations from the beginning. Let them know what payment you expect. This will help you in winning the client confidence and prevent any problems on the later stage. As to figuring out how much you can charge you will have to work that out by checking out the competition and doing a honest analysis of your skills.

Don’t say you can do it and then learn later on

The biggest mistake that a freelance web designer can make is to commit for something which they don’t know about and think that they can always learn it in the due course of the project. This is a big no-no. If you don’t know it then say that you don’t know it. It is very easy to detect a novice’s work and an expert’s work.

If you have messed up own it

In the course of your work, it is natural that you will make mistakes. The bigger mistake will be when you don’t own up to it. If you have made a mistake then accept it and do whatever you can to rectify it without wasting any time. Don’t wait for your clients to call you out, take the first step.